As we all know, online marketing is constantly changing and developing at a fast pace. To keep up with the trends and changes in marketing, technology, social media and algorithms, we have come up with a list of top marketing tips to help your practice get off a positive start this new year. Solution21’s Victoria Calaguian details some of the top marketing tips to help you market your practice online this 2014.
A lot of dentists, surgeons and other medical professionals are looking at new ways to improve their practice profitability, better promote their services and overall improve customer satisfaction and loyalty.
Paid Advertising & Marketing
Social media and blogs are free channels to advertise your practice, but they take a lot of time, and relying on organic ranking just won’t cut it anymore. You have to consider your practice like a real business that requires budget for advertising. Online paid advertising with AdWords, Remarketing and Facebook are highly strategic and relatively affordable. Developing a comprehensive marketing strategy through ads and press releases for publicity is a smart way to attract new patients.
Because content is king and considered the most important part of your website. Through great content, you will be able to generate leads, referrals, build loyalty and increase patient retention. With the search engines focused on your content, you need to provide your website visitors and potential patients with current, timely, helpful and relevant content. You need to have an informative content that will answer to their questions and address their health issues. Make sure to include positive reviews as part of your content to promote your practice’s commitment to great customer service. Furthermore, good content means good traffic on your website, which will help increase your search rankings.
Be more involved and ramp up your social media efforts. In today’s connected world, social media is paramount to the success of your practice and your online efforts. Social media can take a lot of energy and time to manage, so choose the right network that works best for your practice and focus your efforts there. If you are to choose more than one social network, you will need professional help to strategically manage your multiple social media involvement.
This is simply based on the premise that the more people like your website, the more valuable it must be and the higher ranking it deserves in search results. It boosts your credibility when other websites point to relevant links and bring attention to your websites through blogs, articles, photos or social media. Backlinks fuel traffic to your website. However, you have to be aware of the guidelines set by top search engine Google on what websites should and should not do in order to get a higher ranking.
Solution21 specializes in marketing and website design for dentists, surgeons and other medical professionals. For more than a decade, Solution21 has shown thousands of dentists, surgeons and physicians that right website design and strategic marketing are highly effective at building practice profitability.