For a Squeaky Clean and Successful Dental or Medical Online Presence
Spring time is the perfect time to go over your dental or medical Digital Marketing plan to re-assess your marketing strategies and find new ways to bring in revenues. In this blog, Solution21 is going to focus on tidying your digital marketing efforts for a squeaky clean online presence and boost your profitability by reaching out to your patients online.
A well-thought-of digital marketing plan is the cornerstone of any successful dental or medical practice in this age of connectivity. It’s simply not enough for dentists and doctors to rely on just the traditional word-of-mouth or referrals to grow your practice.
Whether you have just started your dental or medical practice and need to attract new patients, or you have an established practice and want to have an influx of new or returning patients, you need Digital Marketing solutions that are measurable and offer immediate and long-term results. Let’s get started!
1. Responsive Website
With increasing number of patients relying on their mobiles and tablets in search of health providers online, having a Responsive Website for your dental or medical practice is more important now than ever before. According to a report from search giant Google, consumers turn to mobile searches for crucial moments of finding out more information on specific products or services, where to go and where to buy them.
Responsive website design is at the heart of all digital marketing strategies and is one of the important factors that could make or break your practice online. Adapting responsive design for your website is going to involve some investments, but it will cost your practice more if you ignore the call for getting a responsive design and keep an unresponsive website. Some of the potential return on investment for responsive design includes increased credibility, added ranking factor, attracts user attention, easy navigation, faster loading on phone and tablet.
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing your dental or medical website so that it is found on the search results page when someone performs a search for a keyword or keyword phrase for the services found on your website. It is said that about 95 percent of online searches are made on major search engines, namely Google, Yahoo, and Microsoft Bing. There are hundreds of complex algorithm factors used in ranking web pages, making the SEO process time-consuming and on-going process. Only an experienced search engine optimization company can provide constant attention and vigilance that SEO require.
3. Pay-Per-Click Advertisement (PPC)
Pay-per-Click (PPC) for dentists and doctors are performance-based online advertisements that are placed on search engine results pages through an advertising network that’s auction-based. This is incredibly valuable and cost-effective for dental and medical practices. Measuring your campaign performance is easy with PPC, as well as defining the cost per lead, cost per acquisition, or cost per sale. You can drive low-cost traffic to your website with a paid online advertisements on major platforms: Google AdWords, Facebook Ads, Microsoft Ad Networks (Bing and Yahoo).
You are not required to choose one platform over the other. If your budget allows it, using all platforms can help you reach different segments of your demographics. The key to a successful online campaign is working with certified PPC experts who will walk you through setting up your account and campaigns, research the right keywords, write compelling ad copies, design high-converting landing pages, manage your bids, as well as your daily and month budget.
Remarketing and/or retargeting are used to refer to the technique of remarketing to re-target the potential patients who have visited your website earlier looking for healthcare services but have not taken any action in terms of goal completion or conversion, which could be a sign up page, email or a phone call. Remarketing helps you reach and convert potential patients who have visited your website in search of healthcare provider. Your website’s previous visitors or users can see your ads as they browse other websites or as they search online for terms relevant to your services. Retargeting does not require a potential patient to visit your website before your ads start appearing on their screens. It’s served based on a user’s activity on your site. Instead, patient interest and relevancy are decided by a recent search they performed on search engines Google, Yahoo or Bing.
5. Call Tracking
Call Tracking tracks, analyzes and measures phone call conversions from your PPC paid advertisement, as well as other marketing campaigns. The best benefit you get out of this technology is the ability to listen to inbound phone calls from prospective patients, giving you valuable customer insight and check on the performance of your staff. Call Tracking can help you coach your staff to improve your conversion rate, as well as improve quality of patient services you provide. Furthermore, you can also see when the patients called and duration of the calls.
Interested in Digital Marketing Today?
To learn more about Solution21 Digital Marketing solutions and how you can get started, please call Solution21 at (888) 423-9235 or contact us here.