Dental Practice Blogging Dos and Don’ts

Solution21 Dental Practice Blogging

Dental practice blogging dos

Know your audience
When writing a blog, ask yourself the question: Who are my readers? Once you have answered that, you can easily home in on a niche category and be the expert on it.

Be professional and be yourself
What sets blogs apart from other media is the voice and personality. While your content draws your readers in, your personality is what will make them stay and keep reading your blog.

Post to Facebook, Twitter, Google+
Don’t be afraid to use social media to promote your posts. Using social media and local listings make it easier for potential readers to find your blog.

Use links within your posts
Link as much as possible to other blogs or websites that contain great or relevant information that will benefit your readers or to your old posts. This will help increase your clicks and also help with your blog’s search engine rankings.

Include images
Blogs are informative and interesting, but it can get boring, too. This is where photos or graphics can provide visual stimulation for your readers. Use available images whenever available.

Be original
Engage your audience with original content all the time. Your blog must be constantly updated with customized content. This helps with your ranking and it keeps you from being sued for plagiarism.

Reply to blog comments
Connect directly with the people who are reading your blog by answering or reacting to their comments. We understand that not all comments need a response, but be sure to respond to some that are worth it. A simple “Thanks for reading my blog!”, can go a long way.

imageDental practice blogging don’ts

Set unmanageable blog deadlines
As a dentist, surgeon or medical professionals, your readers don’t expect you to blog everyday. Posting a blog every two weeks is a good start. Once you get the hang of it and you have available time, increase your positing and plan your blogging with a blog editorial calendar.

Limit your word count
Long tail searches are in and readers, and search engines, prefer to get long phrases to make clicking through worth their time. You can still write shorter pieces, but don’t be limit yourself to the old perception that blogs need to be short. If you have important hings to say, go long.

Grammatical errors
Readers are forgiving and lenient about typos but don’t be making it too often if you want your readers to take you seriously. Whenever you find errors or misspelling on your blog, go back in and correct it as quickly as you can. You blog is a reflection of your practice so give it the attention and quality it deserves.

Be negative
It’s generally unwise to air personal grievances publicly. Stay positive, inspirational and supportive to your audience and the community you’re writing for.

Long text blocks
Break up long blocks of text because they are hard for readers to digest, especially when reading on tablets and mobile devices. Write shorter paragraphs and use bullet points or lists whenever possible.

Too experimental
Stick to the subject matter that you know very well. It’s alright to take risks once in a while and to spice up your blog with infographics or personal stories or invite guest bloggers to keep your audience excited and interested.

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