Website design for Cosmetic Dentists with marketing fundamentals at its core
Custom Cosmetic Dentist Website design for dentist with built-in marketing fundamentals that will attract and engage your patients
We produce Custom Website Design for Cosmetic Dentists with usability and function in mind. More and more prospective dental patients turn to the Internet to search and find their dentist or dental care provider, so it is critical that you provide the right impression with a professionally designed and developed custom dental website. Your visitors are left to judge your dental practice’s credibility by the appearance of your web site. At Solution21, we deliver a visually appealing and highly functional website that portrays your practice in the right context. Keep your current patients and draw in new ones.
Cosmetic Dentist Website Design Gallery
We successfully integrate powerful custom add-ons or interactive features for advanced usability and functionality on your site to boost your staff productivity. We integrate Solution21 system with several back-office and third party applications for improved and secure practice management automation. These are all tools that will make your website highly useful for your patients.
Logo Design: We create a unique and memorable logo that represents your unique practice brand and resonates with your patients, for use on your website, social media profiles and for print and digital marketing.
Fillable Online Forms: Reduce your patient waiting time, improve your staff efficiency and productivity and capture leads with Solution21 secure and HIPAA compliant fillable and submittable online forms.
We integrate interactive features that will make your website highly useful for you and your patients.
Call To Action Button: Effective Call To Action (CTA) buttons that lead your visitors to your defined target of site conversion.
Appointment Request Form: Easy appointment request form that your patients can access directly from your website.
Contact Forms: Lead capturing contact forms to convert your visitors to new patients by making it easy for them to initiate contact with your office.
Icon Set: Custom icon set based on your practice and branding for better visual cues and for more personalized look.
Why Choose Solution21?
Our top designers are dedicated to providing you with stunning and professional dental websites that deliver patients from the internet to your practice.
US-based and Unlimited Customer Support
We have nearly 100% retention rate because of our reliable customer support. We provide quality customer service with our dedicated US-based professional support team.
Technology is constantly evolving. Solution21 continuously develops free website tools to help manage your website, such as our Online Editor for easy self-editing.
Successful Track Record
Our growing list of 1,000 satisfied clients trust Solution21 for their practice websites. We are recommended by leading dental associations nationwide as their preferred Prosthodontics website designer and marketer for their members.
Elements of a Great Cosmetic Dentistry Website Design
Word of mouth may have been fine for getting new patients in decades past, but today it is not. A website is essential for any product or service including medical and dental. People searching for a dentist will expect a great website. Website design for a dental practice is a specialty that engages and attracts new patients. It gives information 24/7 and allows patients to make appointments whenever they can rather than during normal working hours. Here are some of the main elements of a great cosmetic dentistry website.
- 1. The Website Should Be Current
- 2. The Website Should Have Visual Appeal
- 3. Special Offers and Calls to Action
1. The Website Should Be Current
The aim of the website should be to attract new patients. It needs to represent your vision including office address and geographical location and give a clear picture that is unique to your practice. According to a Pew Internet survey, 72 percent of Internet users look for healthcare information online. Your website will be their first impression of your practice. Your website should be updated at least every 18 months if not oftener. An out of date website means the dentist is out of date too. The search engine optimization (SEO) should be aligned with the latest Google algorithms. This means no keyword stuffing, but content that adds value to the reader.
Outdated information, broken links or other problems that inhibit navigation will send a prospective patient away in less than one second. The site should support a blog, have a live chat, videos and social media connections. It should display correctly on all devices, including mobile phones, PCs, and tablets. To achieve all of the above, a professional dental website designer is your best option.
2. The Website Should Have Visual Appeal
Photos, graphics, colors and fonts all work together to make an attractive website. Functioning well is essential but being visually appealing is equally important. The contact information, logo and brand identification should be obvious on the landing page. White spaces between photos and text are just as important as graphics because it gives rest to the eye. A wall of text is to be avoided. Nothing sends people away faster than content that is difficult to read. A good design will have subtle background textures to add warmth and a welcoming impression.
3. Special Offers and Calls to Action
Special offers such as a free first consultation, teeth whitening or cleaning are big draws for people. Everyone likes to get something useful for free or at a discount price. The site may have monthly discounts on a variety of procedures that will bring patients back again and again. A call to action (CTA) invites visitors to make an appointment or come in for a free first consultation. It can include signing up for a newsletter that gives patients news about special offers and other things related to their oral hygiene and your practice.
4. Load Speed and Ease of Navigation
No matter how visually appealing your website is visitors will click to the next one if it takes more than three seconds to load. While this may seem unreasonable, it is a fact of Internet shopping life. It is worth every penny to make sure your website loads fast and is easy to navigate. This means that if a visitor wants to click on dental implants to read more about them, they should not need to wait another five seconds for the page to load. Visitors should see what you have to offer and be able to find more about it with just one click. Any extra clicks or slow progress will only encourage them to hit the delete button.
5. Content Strategy
It has already been mentioned that value-added content is more important than keyword stuffing. However, keywords are important and should coincide with the way people search. The best way to do this is to have answers to potential questions in the text. Blog posts are the best way to achieve this. For example, a blog may be titled Is Invisalign Right for Me or What is a Dental Implant? Many people like lists and you can give them the Top 10 Ways to Maintain Your Teeth or Five Benefits of Teeth Whitening. The aim is to establish you as an expert on all things dental so people come back again and again for information on taking care of their teeth.
6. The Most Important Pages
Some pages will be visited more often than others will. Almost all visitors will go to the About Us page. Other important pages are specials for new patients, testimonials from satisfied patients and service pages where you give details about the services you perform.
A great website is essential for any business, but for a dentist or other medical professional, it is even more important for the website to be attractive and easy to understand.
If you employ these strategies consistently, you’ll start to experience more success on social media over time. The competition is fierce, but good things come to those brands who put in the work.
The Top 7 Marketing Strategies For Social Media
In today’s day and age, social media marketing is essential if you want your brand to grow and to thrive. However, as more and more companies build a presence online, the competition to rise to the top becomes more and more stiff.
Social media can still be a valuable tool for any brand that’s willing to put in the work. To help you attract new customers, here are the 7 top marketing strategies for social media success.
- 1. Know What You Want To Achieve
- 2. Set Deadlines and Milestones
- 3. Know Your Demographic and Market To Them Specifically
- 4. Don’t Copy The Competition, But Know What They’re Up To
- 5. Familiarize Yourself With All The Different Platforms
- 6. Find Your Voice
- 7. Know When To Troubleshoot
1. Know What You Want To Achieve
If you start your social media marketing campaign with the vague goal of “making money,” you’re not going to be very successful. A good social media campaign is one that has a very specific goal. For example, an office of cosmetic dentistry might create a social media campaign that is specifically meant to promote a new teeth whitening technology. This makes it easier when you’re writing ad copy and deciding what promotional material to use. If you go in with vague goals, your campaign will be too disorganized to make any meaningful difference.
2. Set Deadlines and Milestones
Similar to how a good social media campaign has clear goals, a good social media campaign should also have set dates for when it ought to have achieved its objectives. For example, the aforementioned dentist’s office might say that it wants to promote that specific package for six months before it moves on to focus on other products and services. A great marketing campaign should always exist on a timeline, with individual milestones planned along the way. You should never plan on just promoting a product indefinitely; instead, create a beginning and ending date.
3. Know Your Demographic and Market To Them Specifically
Not every product is for every person. A makeup company knows that it’s going to win more sales by marketing to teen girls than it will to marketing to adult males. In any area of marketing, it’s crucial that you know who your target audience is. Then, you can tailor your ads and posts to target this group specifically. When you know your customer, it makes successful marketing a whole lot easier. When you market blindly to anyone and everyone, it’s unlikely that your wide net will actually yield any productive results.
4. Don’t Copy The Competition, But Know What They’re Up To
You should never steal a similar company’s social media marketing style. With that being said, it’s a good idea to know what similar brands are doing, especially if they’ve been successful. This will help you to not only garner inspiration for your own campaign, but it will help you to know what not to do in order to stand out. When customers like a product or service, they tend to follow many brands that offer it. Trying to copy your competition is a bad idea because it won’t take long at all for your customers to figure out what you’re doing.
5. Familiarize Yourself With All The Different Platforms
Marketing on Twitter isn’t like marketing on Facebook. Not only are the platforms themselves different, but the users tend to have different habits and behaviors as well. This is why it’s essential that you familiarize yourself with all of the different social media platforms. If you try to use the exact same strategy across all of the various platforms, you’re unlikely to experience success with any of them.
6. Find Your Voice
Every brand has a voice. Some brands are sincere, pushing meaningful content that’s meant to make their audience think. Other brands are comical and playful and want to make their audiences laugh, not cry. It’s important that you find your brand’s voice and stick to it with everything you upload. Consistency is key when it comes to branding. Customers don’t like to see something sad or heartbreaking from a company that usually makes them smile. When you know your voice, it also makes creating content a lot easier.
7. Know When To Troubleshoot
Social media is unpredictable. Even seasoned marketing professionals sometimes have trouble predicting whether or not a Facebook campaign will actually work. This is why it’s important to know when to troubleshoot. Track campaigns in terms of whether or not they’re actually generating sales. If you’re getting a lot of “likes” but not a lot of clicks, it means that your posts are audience-friendly but don’t do enough to promote your company. Sometimes you need to know when it’s time to scrap a campaign and try something new, even if the campaign hasn’t reached its planned ending date yet.
The best websites are the ones that are Found
Our skilled marketing and SEO team has helped hundreds of dentists improve their online visibility. SEO and marketing tactics change all the time – we are always on the cutting edge to bring you more visibility, and more patients.
Improve your online presence and generate new leads for your cosmetic dental practice with Solution21’s Dental Website Design, Cosmetic Dentist SEO, and Marketing. Please contact us at 949-336-7575 or fill out the form below for a FREE website design consultation.