Green Element 365

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Website design and eCommerce site created by Solution21 for Green Element 365 as part of a comprehensive branding package that included their logo and labels as well. Fruvita is a fruit based beverage company producing fresh fruit juices and non-alcoholic cocktails.

Objectives

Develop new custom ecommerce website
Establish online presence from scratch
Mobile Devices Accessibility
Make new website user-friendly
Intuitive navigation and filtering
Access to WordPress CMS for self-editing

Requirements

Custom Responsive Website Design
Information Architecture and Organization
Mobile Devices Accessibility
eCommerce Functionalities
Simple User Experience
Intuitive and Conversion-Oriented Design

PHASE 1

Design & Development

Green Element 365 features a clean and fresh layout. The website is designed to resonate with potential customers who are into healthy living. It boasts a playful yet serious look. We opted for black letters which are inherently neutral and independent of the content around it, accented by burlap texture and fruit cutouts. Primary colors were pink and lime green, which denote health and is characteristic of fruit in general.

Case Study - Green Element 365

PHASE 2

eCommerce and Integration

Labels were designed in a minimalistic style, with a timeless quality. The front contains the logo, a brief description, and a stylized fruit shape containing a representative photo focused on the fruit’s texture. The ecommerce website highlights their other products, including the fruit bowls and cocoa bars crafted from a variety organic cocoa and fruits. Being a health-conscious product, we emphasized primarily a white and green color palate. Green, in general, symbolizes the vitality of life, nature, energy and health. The design also incorporated sections for descriptions and recipes of each cocktail, to emphasize that they are home-made. In addition, we implemented the requisite icons to all social media platforms for customers to connect, access photos, and keep up to date with all things Green Element 365!

Case Study - Green Element 365

PHASE 3

Bringing It All Together

Nazarian Plastic Surgery has to stand out in a very competitive space. The website and content had to instill confidence in prospective patients who are considering Dr. Nazarian and Nazarian Plastic Surgery as their plastic surgery provider. We streamlined Nazarian Plastic Surgery’s information architecture and made it simple. Our white hat SEO strategies ensured Dr. Nazarian and her website are found online through relevant keywords. In the end, we helped empowered the website to drive traffic to the key pages that best facilitate the potential client’s decision-making process with as minimal clicks as possible. The end result is a website that is functional for the users, allowing them to easily access all the information they need to make an educated decision. We placed trust-builder content in strategic places to bolster patient confidence, and wrapped it all in a design that mirrors the high-value artistry that Dr. Nazarian and the Nazarian Plastic Surgery brand stand for.

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