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Healthcare Local SEO Services

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Local SEO Services

Our Healthcare Local SEO Services can completely revolutionize your business. By focusing on gaining local customers and excluding irrelevant rankings, local SEO puts your company’s online presence in front of the members of your local community who are most likely to desire your services.

While proper local SEO services have a variety of essential components, we take care of all the tasks that are necessary to make members of your community aware of your business and direct search traffic to your products or services. Do you operate a business that relies on local customers? Then you need to start investing in local SEO, and we have the skills and experience necessary to optimize your local search presence to the fullest extent possible.

What is local SEO?

Local search engine optimization (SEO) is the process of optimizing the internet presence of your business to attract as many local customers as possible. Proper local SEO has quite a few different components, but these various approaches can be roughly separated into two distinct categories:

  1. On-page local SEO

On-page local SEO services focus on building out your company’s website to make it appear as prominently on relevant search engine result pages (SERPs) as possible. When a Google user in your area searches for a keyword related to your business, local SEO should ideally make your site appear close to the top of the list of webpages delivered in the Google SERP that is generated.

  1. Off-page local SEO

While on-page SEO plays a critical role in SEO for nationwide or international businesses, local search engine optimization focuses more more heavily on off-page SEO. In contrast to on-page SEO, which makes your company’s website more search-engine friendly, off-page SEO makes your business more prominent in local search results by strategically placing content on external websites.

For instance, Google My Business (GMB) and the Google map pack are playing an ever-increasing role in effective local SEO. It’s also important to build links or references to your business on external websites and generate as many online reviews for your business as possible.

Your business can't compete without local SEO

Regardless of the size of your marketing budget, it’s absolutely essential to invest in local SEO services. Even if you can’t afford to invest too heavily in local SEO right now, anything that you can set aside will directly translate into quantitative improvements to your monthly revenue and qualitative benefits to your company’s standing within your community. Local SEO is the best ROI service that a local business can invest in, and in addition to improving your growth potential, local SEO will also prevent your competitors from overtaking you.

What our local SEO services look like

To help your company place as highly in local search results as possible, we provide a wide variety of services that all contribute critical components to your overall local SEO success:

Business information audit

Before we take any other action, we make sure that your business information is accurate wherever it might appear on the web. Search engines like Google know that customers will use this basic information to find your business, so your company’s local SEO presence will be penalized if you’ve accidentally provided incorrect information regarding your location, contact information, or business hours.

The importance of NAP information (Name, Address, Phone)

The three most important types of business information that we’ll audit are your company name, address, and phone number (NAP). If the NAP information listed on your website is different from the NAP information listed on your Google My Business profile, for instance, search engine providers will penalize your company’s local SEO.

Competitor analysis

As we determine the best ways to improve your local SEO rankings, we will assess the techniques that other Local SEO services have used to boost the local rankings of your most prominent competitors. There’s a lot we can learn from the successes of your competitors that we can then apply to your business, and we can also identify mistakes your competitors have made that we should avoid making with your company.

Google My Business optimization

Before they navigate to your website, most Google users will look at your Google My Business information. This information is provided in a widget that appears on the right side of a Google SERP when a user searches for a keyword related to your business, and it features useful information like your address and phone number along with user-uploaded photos and customer reviews. If your business doesn’t have a GMB profile, it needs one, and optimizing your GMB profile can dramatically improve your local SEO and get you more customers.

Google map pack optimization

While Google My Business has been important for a long time, the Google map pack is a more recent addition to Google SERPs that has become even more vital to your local SEO. In fact, some local SEO services would contend that the Google map pack is the most important facet of local SEO nowadays. While we mostly agree, we also realize that other aspects of local SEO remain equally vital.

The Google map pack appears directly under the search bar on a Google SERP. It features a list of three local businesses that are related to the searched keyword. If a Google user searches for “walk-in clinic in New York,” for instance, the three best results will appear in a box under the search bar along with a local map. Each result in the Google map pack is equipped with basic information including its NAP data and its current Google Maps review rating.

Local business directory listings

While Google, Bing, and Yahoo are the most important business directories to rank highly in for local SEO, it’s also important for your company to have listings in second-tier directories like Yelp, Angie’s List, and FourSquare. In the case of Yelp, listing your business will specifically target Apple mobile device users, and listing your business in other second-tier directories will improve your SEO in Google.

Business citations and link-building

If you’ve read anything about SEO, you’ve probably heard of backlinking. While getting reputable websites to post links to your business isn’t as important for SEO as it once was, link-building remains an essential component of any effective local SEO strategy.

It’s also important to generate citations of your business, which may or may not feature links to your website. What citations do include, however, is your basic NAP information, and your local chamber of commerce website is a prime example of a place where you want a business citation.

Online review generation

Regardless of how stunning or compelling your website’s design and content might be, most Google users won’t even get that far. As they decide whether they should trust you or one of your competitors, the first thing they’ll look at is the number of Google Maps reviews you’ve accumulated and your aggregate rating. It’s our job to get you as many positive customer reviews as possible while managing reviews that might reflect negatively on your products or services.

Analytics tracking and reporting

We’re convinced that our local SEO tactics work. For the sake of full transparency, however, we’ll provide you with regular updates on our progress in the form of analytics reports. As we keep track of your ranking increases, we’ll share the results of our efforts using the best SEO analytics engines in the industry.

Benefits of local SEO

Does your business need local SEO? Even if you still prefer to do business the analog way, the rest of the world has moved on. Potential customers won’t be able to find you without our local SEO services, and existing customers will gradually shift to SEO-savvy competitors.

The benefits of investing in local SEO can largely be separated into two distinct categories:

Results you can achieve

  • Increased traffic
  • A more prominent position within your community
  • Building a solid foundation for future growth
  • Quantitative benefits including increased traffic and revenue
  • Qualitative benefits such as building a trustworthy and easily accessible online presence

Cost of inaction

  • Getting left behind by competitors
  • Confusing customers who are trying to find your business
  • Losing existing customers who prefer the convenience of other businesses
  • Progressively becoming more and more behind the times

Start building your local SEO to enjoy three core benefits

Each approach to building your local SEO provides unique advantages. We believe that there are three distinct benefits, however, that make local SEO the most useful:

1. Increased visibility in local searches

There are tons of different ways that you can draw attention to your local business. In the olden days, simply getting your business listed in the phone book was enough to ensure a steady stream of revenue, and local companies that wanted to go the extra mile invested in radio or local TV ads.

Times have changed. Recognizing the all-important role that the internet has attained within local commerce, businesses have taken all sorts of different approaches to improving the visibility of their products or services. From building relationships with Instagram influencers to posting location-based content on social media, a whole industry has emerged surrounding the use of the internet to boost awareness of local businesses.

Perhaps one of the most popular approaches to online local business advertising is commissioning pay-per-click (PPC) ads on Google, Facebook, or other platforms. While the simplicity of PPC ads can be attractive, any local business advertiser worth their salt understands that the ROI of PPC ads is not nearly as impressive as the ROI of proper healthcare local SEO.

People who are searching for local businesses trust organic results much more than paid results, and while PPC ads require a steady outflow of cash that seems to increase every month, local SEO provides you with permanent advantages that only increase over time. It’s true that continuous upkeep is necessary to maintain your local SEO ranking, but all of the work that we do to improve your local SEO converts into assets that you can use to your advantage in perpetuity.

With local SEO services, your healthcare business will take the place of prominence that it deserves with or without the help paid ads. Potential customers will be provided with useful, informative content that will make your company look like an industry leader, and you’ll continue enjoying residual benefits for years to come.

2. Outranking local competitors

Tired of competitors taking your customers? It can be especially frustrating when your existing or potential customers get scalped by competitors who clearly don’t offer as much value as you do.

Regardless of how impressive your business might be, competitors will continue to outshine you as long as their local SEO is better than yours. There’s no reason that you should let conflicting NAP information or a poorly optimized GMB profile get in-between you and the people in your community who want to take advantage of your products or services.

In addition to outranking your competitors in local search results, effective local SEO services can also provide you with new angles of approach that your competitors don’t have. Simply optimizing your GMB profile, for instance, or gathering business citations from relevant organizations can boost your presence in local search results in ways that more conventional approaches, such as on-site copy, cannot.

Even if your competitors have significant head starts, there’s one trump card we can play to get you to the head of the pack almost overnight. Optimizing your business for the Google map pack is simultaneously one of the newest and most important aspects of local SEO. If your business shows up in this coveted list of three local companies, your competitors will have no choice but to get left in the dust.

3. Increased business website traffic

As a local business, it’s most likely more important for customers to show up at your door than it is for internet users to visit at your website. Your local business model, might, however, rely on an online booking process, and regardless of which products or services you offer, helping potential customers become better-acquainted with your company is never a bad thing.

In addition to helping customers find your physical location and contact you, healthcare local SEO services will also drive more eyes to your website, making your business an authority in your community that the people around you rely on and trust.

Local SEO is even more important for healthcare businesses

With so many different types of healthcare services to choose from, healthcare local SEO is becoming more important every year. Whether you operate a major hospital or a small urgent care clinic, investing in healthcare local SEO services is the best way to distinguish yourself from the competition.

Especially in the era of COVID-19, Google users want quick information on healthcare services that they can trust. With proper healthcare local SEO, you can let potential patients know when you’re open and where you’re located while positioning yourself ahead of competitors.

If it’s your goal to help as many people as possible, it’s your responsibility to invest in healthcare SEO. While other medical providers in your community might also provide excellent services, you can only control what happens under your own roof. To properly protect your community from COVID-19 and other ongoing dangers, make sure that your medical practice is easy to find by taking full advantage of healthcare local SEO services.

How much does local SEO cost?

Our services vary in price depending on the scope of the work we provide. Every business has different needs, and without taking a close look at your situation, we won’t be able to provide a reasonable estimate. Contact us today to learn more about our services and receive a free quote.

Why you should hire a local SEO service

Whether it’s healthcare SEO or SEO for any other type of local business, you’ll need help with search engine optimization if you want to reach as many ideal customers as possible. Even if you know a thing or two about online marketing, you don’t have the time necessary to keep up with the latest developments in local SEO.

Under our care, you’ll watch your business gain local SEO traction with monthly reports, and you’ll gain access to a dedicated SEO professional who can answer any questions that might come up. Your business will become easier to find, and you’ll be beset by new customers who heard about your business online and decided to stop by.

Perhaps most importantly, your company will be prepared for future game-changers within the local SEO industry. After getting your business up to speed with the latest developments, such as the Google map pack, we’ll continuously incorporate ongoing evolutions within local SEO to help your company’s search presence stand the test of time.

Any business that relies on local customers for revenue needs to take advantage of professional healthcare local SEO services. Trust us to lead you to the head of the pack and keep you there.

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Why Choose Solution21?

As a Healthcare Website Design Company, we have build websites and created campaigns for thousands of medical and dental practices across the country that has helped them generate new patients and higher revenue.

Since opening our doors in 2004, we continue to learn and refine our processes as industry and technology evolve. We provide training and continuing education to our teams of creative and talented designers, developers, content marketing specialists and search experts to keep us abreast with the best practices and latest industry trends.

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