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Paid Search Marketing: Get the Traffic Your Business Deserves
Paid search marketing is a form of advertising that places your ads in front of people who are searching for your products or services. Statistics show that targeted ads are twice as effective as non-targeted ads. By utilizing paid search advertising, not only will you drive more traffic to your website, but you’ll also ensure that your visitors will be likely to make conversions. Consumer surveys show 75 percent of people believe paid advertisements make it easier to find what they’re searching for online.
Search marketing can help you save by only paying for the advertisements that deliver clicks. Not every paid search campaign uses a pay-per-click (PPC) model. Nonetheless, it’s currently one of the most cost-effective strategies. Other models include CPM, where you’re charged a fee per thousand impressions, and CPA, where you only pay when you make a conversion.
Paid search campaigns are particularly effective for health and dental businesses. Up to 76 percent of people who use a smartphone to search for a nearby business end up visiting the business in person within one day. When someone searches for a dentist or a health clinic, it’s usually because they have an immediate need for one. By launching a campaign, you’ll gain traffic and help people access the health services they need.
For years, businesses and organizations have been scrambling to get a spot on the first page of Google’s search results. Data shows that the links on the first page receive up to 92 percent of search traffic. Only a tiny percentage of online searchers make it to the second page. Links on the third page and beyond receive few clicks at all.
There are two ways to get your business on the first page of search results. You can enter an auction and compete with other bidders for a paid spot. The second option is earning your way there using search-engine optimization (SEO) techniques. SEO is a complex and ever-changing task. To earn a high ranking in search results, you’ll need to establish your website as an authority on your chosen keywords. This takes effort, and it’s getting harder over time. It can be especially difficult if your keywords are competitive. That’s often true for keywords related to health and dentistry.
You need to start using search marketing if you expect to compete. Research shows that 74 percent of brands say PPC drives traffic to their business, and 64 percent plan to increase their budget for search marketing within the next year. There’s no possibility of being able to compete in local search rankings without taking advantage of paid search strategies.
Google’s PPC platform, AdWords, rewards you for creating specific ad campaigns that deliver results. When your targeted ad begins delivering clicks, Google will look at the data. If they determine your ad targeting is effective, they’ll charge less money per click. Google also uses your campaign data to determine whether you’ll win a spot in the paid rankings. When someone gets online and performs a search, winners are chosen from a pool of bidders. The quality of your targeted ads, the relevance of your keywords, and the amount of your bid all come into play.
This is why working with an experienced paid search marketing team is valuable. The world of online marketing is so complex that maintaining a high level of expertise is a full-time job. Allowing a team of experienced marketers to handle your paid search campaigns will leave you with more energy to put toward your health or dental business.
Solution21 offers the search marketing you need to help your clinic thrive. Bring in traffic and attract new clients via our paid search campaigns. For more information about how Solution21 can help your healthcare business, please reach out to us today.
Solution21, Inc. is the premier provider of website development, Internet marketing and paid search solutions that are specially designed for healthcare and medical professionals including dentists, dental specialists, dental labs, cosmetic surgeons, chiropractors and other professionals.
Our unique team of digital marketing experts, seasoned software designers and developers will place you on Google’s radar. Exceptional personalized service, competitive packages and increased lead generation are the hallmark of Solution21.