Plastic Surgery SEO – Search Engine Optimization
SEO strategies help get your Plastic Surgery practice to the top of search results and generate more leads
Plastic Surgery SEO Strategies Help Get Your Plastic Surgery Practice to the Top of Search Results and Generate More Leads
To be effective, SEO (Search Engine Optimization) for plastic surgeons must be a customized, carefully developed strategy. Organic ranking involves the use of specific technological tools, as well as artfully created written content geared to appeal to your target audience. Your plastic surgery practice must be visible at the top of the search engine results page (SERP) on Google, Bing, Yahoo, and other search engines. As your patients are local, it is imperative that your practice has a powerful local online presence to win new patients and build your practice. Many locations have a high concentration of plastic surgeons, and your practice needs to stand out as heads above the rest – our team at Solution21 is here to help you make it happen.
Advanced SEO for Plastic Surgery Specialties
Get the lion’s share of clicks, and outstrip the competition with the help of our team of SEO experts and content developers. Whether your practice is in a large metropolitan area or a smaller community, we have the right strategy to help you take advantage of advanced digital marketing techniques to bring in new patients to your practice.
We provide SEO for the following plastic surgery procedures:
• Cosmetic surgery
• Breast enhancement
• Body sculpting
• Neck lift
• Eyelid surgery
• Ear surgery
• Buttocks enhancement
• Non-surgical treatments
• Anti-aging treatments
• Laser treatments
• And more …
Solution21 Plastic Surgery SEO Services
Market Research and Competitor Analysis
We have specialized advanced tools for online market research and to identify what your competitors are doing. We drill down and find the right answers to determine the level of SEO and online marketing that is needed to ramp up the numbers of your website visitors and conversions (click-throughs), and make your plastic surgery services more appealing – to the right audience.
Keyword research is foundational aspect of creating a successful SEO strategy at Solution21. Our optimization process covers all the bases, including front-end and back-end. We research the keywords that will function to set your plastic surgery website apart from your competition and generate new patients – and more revenue.
Our team of professional SEO experts will optimize every page of your site with targeted, customized content, metadata, and a site map to increase your ranking on the search engine results page (SERP).
The content of your page is what makes it worthy of a search result position. We craft customized, carefully optimized content for your website and blog, based around your practice, your specialties, and the services you offer. Nothing is left to chance – our first step is to get a list from you of the procedures you provide so we can create relevant articles and blogs to inform, educate, and engage the right audience.
Web directories are online resources where information about services are made available categorically. Online directories cannot be neglected; they are critical for local search results. Submission to relevant directories play an important role in SEO and increasing web traffic to your site. We ensure that your plastic surgery practice is listed correctly, mapped correctly, and has all the data that can drive new patients in the door.
We track, review, and repair online reviews – one of the most critical pieces of the online marketing game. Prospective plastic surgery patients will read your reviews, and we are here to help you make it a positive for your practice.
High Quality Score
Your online ads are subject being given a “Quality Score” from Google. We ensure that your branding, content, and messaging are coordinated, consistent, and compelling, to improve your Quality Score and reduce the overall cost of your PPC campaign.
Analyze and Modify
Our plastic surgery SEO tactics include regular analysis and modification to keep your site and campaign working as they should. Our pro team of experts at Solution21 watches your rankings, traffic reports, and conversions, and adjusts the back-end and front-end elements on your site to keep your SEO strategy fresh and effective.
With Plastic Surgery SEO Strategies Solution21 Can Place Your Plastic Surgery Website to the
Top of Search Results to Generate New Leads.
Benefits of SEO for a Plastic Surgery Website
In today’s day and age, it’s virtually impossible to attract new customers to your business if you don’t have a strong presence online. Medical websites are no exception to this rule. In fact, this is especially true of plastic surgery clinics. Cosmetic surgery is a very competitive industry where it can be difficult to make your practice stand out above the rest.
Even in a competitive market, it is indeed possible to use online marketing to attract new customers to your clinic. This is best achieved by the utilization of search engine optimization, also known as “SEO.” SEO refers to the strategic use of certain keywords and phrases to ensure that your business shows up at the top of search results when someone searches for that specific phrase or pairing of words.
SEO can be used on websites, blogs and social media pages. All of these usages will help to ensure that your clinic achieves extremely high rankings on search engines. This method will help you to beat your competitors and to consistently have a stream of new clientele coming into your practice.
If you’re still not convinced, here are some of the top benefits of SEO for a plastic surgery practice.
Ensure That Your Online Marketing Efforts Are Seen By Only Highly Interested People
If you see that your clinic’s blog has been getting a lot of traffic lately, you’ll probably be excited and assume that you’ll be booked solid with consultations for the next month. However, if the people visiting your blog aren’t interested in plastic surgery and arrived at your blog for the wrong reasons, it’s unlikely that you’re going to see a spike in actual appointments.
This is something that experts in the SEO field refer to as “conversion.” Essentially, you want your website visitors to actually convert to actual clients. Sure, you might entertain someone with your blog article, but if that person didn’t go on to actually become a patient, then your efforts were fruitless.
When you use SEO to drive traffic to your website, you’re attracting people who actually searched for terms relevant to your plastic surgery practice. This means that you’re attracting people who are highly interested in actually becoming patients.
Raise Visibility Without Spending A Fortune
As previously stated, plastic surgery is a competitive field. Prospective patients may often have dozens if not hundreds of clinics to choose from, especially if they live in a highly populated or urban area. In the past, this competitiveness drove clinics to spend small fortunes on television and magazine advertisements.
Even when you work with professional marketers, SEO is downright cheap when compared to traditional marketing efforts. Not only is it cheaper than traditional advertising, but it’s far more effective. Think about the last time you actually purchased something because you saw a billboard advertisement. Odds favor that this has only happened to you once or twice, if ever. Now think about the last time you did an internet search for a product or service and clicked on the first link to pop up. Odds favor that this happens to you multiple times a week.
Remember, the goal here is to pass your competition in the search engine rankings. In the modern digital area, this is the only way to ensure business success. People don’t use newspapers to seek out products and services anymore, they use the internet. SEO is not only cost efficient, but it’s highly effective.
Establish Authority In Your Field
The medical industry is unique in the sense that people only want to work with organizations that seem to be authorities in their field. A person will go to a restaurant even if they know that the owner never went to culinary school and that the place might not offer the best cuisine in town. However, they’re not going to book a consultation at a plastic surgery clinic if they have doubts as to whether or not it’s the best.
A huge facet of SEO is blog posts and text. While the primary purpose of these texts is to raise search engine rankings, don’t discount their other value, which is that they help you to look like an authority in the realm of plastic surgery. These informed articles are invaluable to patients who want to get a bit more information before they actually call up to book a consultation.
As you can see, SEO is essential for any plastic surgeon or cosmetic surgery clinic that wants to drive new business to their practice. Not only is it more effective that traditional forms of advertising, but it’s cheaper as well. As you grow your blog and social media presence, you’ll also better establish yourself as a leading authority in the plastic surgery field.
Evolution of SEO
Big changes occurred in 2013 when Google launched the Penguin update. This update made significant changes to the algorithms used in site ranking. Rather than being based on frequency and type of keywords, the focus was shifted to a better user experience. The new SEO involves enhancing user experience with fast-loading pages, easy-to-navigate website design, PPC advertising, developing a powerful social media following, and producing informative, accurate, and engaging content. At Solution21, we incorporate the full spectrum of SEO strategies to bring our plastic surgeon clients a real-world ROI in the form of new leads for your most profitable plastic surgery procedures.
✔ Intelligent, consistent branding that sets your practice apart
✔ User-friendly, easy-to-navigate website design
✔ Relevant, engaging and informative blog articles
✔ A Strong social media presence
✔ Ads that target the right audience
• Keyword stuffing
• Irrelevant link building
• A focus on the back-end, rather than user experience
• Minimal personalization and branding
• Relied purely on organic results
Educating yourself about Search Engine Optimization techniques will pay great dividends in the form of increased patients for your plastic surgery practice.
There is no question that SEO must be one of your top concerns. If you are not utilizing Search Engine Optimization strategies fewer people will be able to find you online. Plastic surgery SEO offers plastic surgeons a wide variety of methods to increase the amount of unique visitors or patients to their plastic surgery site.
No matter how beautiful designed, if your plastic surgery website does not show on page 1 in search results, it has almost no value. A correctly developed SEO strategy is a critical part of marketing your plastic surgery practice. To understand the importance of a fully-developed SEO strategy requires evaluating the actual ROI.
Professional SEO experts know the inside story on how to improve site ranking and the strategies that work to drive more traffic to a plastic surgeon’s website. SEO may appear to be a task that can be easily tackled; not true. The process is exceptionally complex, and needs an experienced SEO specialist to work on it.
A beautiful plastic surgery website means nothing until it is found
Our highly-skilled team of SEO and online marketing experts has helped hundreds of medical professionals improve their online visibility. SEO and online marketing tactics are always in a state of change, and we stay ahead of the curve to bring your practice higher visibility – and more patients.
Solution21’s approach sets us apart from other less qualified online marketing companies. Our comprehensive, integrated strategy covers all the bases for better results. Ready for a conversation? Connect with one of our friendly team members at (949) 336-7575, or take advantage of our FREE plastic surgery SEO consultation by filling out our online form below.