Plastic Surgery SEO Explained
Plastic Surgery SEO– Search Engine Optimization
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SEO, or “search engine optimization” is the practice of using digital technology to attract more attention online. SEO, when done right, attracts the right audience to your website, and improves its position on the results page of Google, Bing, Yahoo, and other search engines.
Plastic Surgery SEO Strategies Help Get Your Plastic Surgery Practice to the Top of Search Results and Generate More Leads
Your Plastic Surgery Domain Name
Your domain name (ABCplasticsurgery.com) is the virtual equivalent of a street address – it is where your website lives online. Called a URL (for Universal Resource Locator), this online address has a specific value, which is represented by what you build upon it. Will your practice appear to be a state-of-the-art plastic surgery clinic or give the impression of being a low-quality practice with little to offer? The quality of your website depends upon many factors, including design, development, programming, features, images, user experience, and more. Present your plastic surgery practice as it should be, with the help of our team at Solution21.
Getting Visible Online
Opening a new plastic surgery practice does not guarantee success. Your practice must be correctly introduced to the community so they are aware of the quality of your work and what you offer in skills, education, knowledge, and the procedures you perform.
Imagine the perfect patient – a professional woman about age 40 who is interested in breast enhancement or an anti-aging procedure. She searches online to get information about plastic surgeons in her area. She searches by typing specific words into the search bar, such as “San Francisco plastic surgeon,” “facelift in San Francisco,” or similar words, depending upon her area of interest. There are thousands of results – but only the first page matters. Few people click to the second, third or fourth pages to get more results from a search engine. It stands to reason that your practice absolutely must be present on page 1, right? It doesn’t mean that the plastic surgeons showing on page 1 are the best – it just reveals that they use SEO tactics. You should too.
How do you get to the top of the first page of the search engine results page (SERP)?
The answer is twofold, and includes on-site SEO and off-site SEO.
On-site SEO is the process in which the website content is evaluated by the digital processes of the search engine. Google and other search engines used automated systems to “crawl” and evaluate pages and websites. These automatic “bots” can’t tell if you have the perfect bedside manner, outstanding skills, or that you deliver natural-looking results. They evaluate and rank your site based upon site structure, content, relevant information, ease of use, and the use of industry-specific keywords.
Basically, on-site optimization is the process by which a site can be more favorably viewed by a digital crawler. It involves a combination of proper keyword and phrases used intelligently, as well as tags, codes, titles, and headlines crafted to boost the importance of each element. Specific words made bold or with a larger font are given more relevance in the evaluation. “Crawling” is the term used for when the “Google Spider” crawler visits your site to track and evaluate it. After crawling is completed, your site is “indexed,” which means adding the webpage to Google search results.
Off-site SEO involves other people and other websites. The process of backlinking involves your patients posting positive online reviews on local review sites or mentioning you on social media. When linked back to your site, off-site reviews and comments can significantly boost your site rankings. These reviews can “just happen,” or we can help make them happen through a carefully-planned online marketing campaign.
Effective online marketing for plastic surgeons begins with SEO – with both on-site and off-site strategies running simultaneously.
Work directly with your dedicated SEO consultant.
Solution21 offers plastic surgery SEO services, and we look forward to helping you improve your online presence and the position of your plastic surgery website. Let’s talk!
Call (888) 423-9235 today
A beautiful website means nothing until it is found
Our skilled marketing and SEO team has helped hundreds of plastic surgeons improve their online visibility. SEO and marketing tactics change all the time – we are always on the cutting edge to bring you more visibility, and more patients.
Solution21’s approach is what sets us apart, and our commitment to constantly test our strategy to maximize the results for our clients provides tremendous value to those we work with. Please contact us at (949) 336-7575 or sign up on the form below for a FREE SEO consultation.