Plastic Surgery SEO Tips

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It can be a difficult task to get your business noticed when there is so much competition online. This is especially the case when you are plastic surgeon. This is a very competitive field because there is a lot of money to be made. This is why it is in the best interests of plastic surgeons to educate themselves regarding all of the various methods of promoting their practice online. You need to let people know that your practice exists. Otherwise, you will find that your competitors are getting all of the new patients and you are being left behind.

Search engine optimization (SEO) is one of the most powerful tools at your disposal in terms of getting your plastic surgery practice noticed by potential customers. SEO is a way of inserting keywords and phrases onto your site. This is done in such a way that the major search engines will place your site very high in the search rankings when people perform searches that are related to plastic surgery. Why is it so important for your site to be high in the search rankings? Many studies have shown that most people will only pay attention to the top 10 or so sites that are listed in the search results. Therefore, having the website for your practice appear near the top of results for plastic surgery-related searches will mean it will get many more visitors. The number of new patients you get will increase dramatically. However, failure to get high in the search rankings will mean that those people will be going to other plastic surgery practices that are higher in the search rankings. Many dentists who perform cosmetic dentistry have used SEO with great success. Here are a few basic SEO tips that will help to attract people to your plastic surgery site.

1. Make sure that your site is optimized for mobile devices.

The amount of mobile devices being used is truly amazing. There are millions of people who only go online through their smartphone. Therefore, you need to make sure that all of these people will be able to enjoy your site in the same manner as a person who is viewing it on a desktop or laptop computer. The vast majority of sites are optimized for mobile device users. This means that your practice will look prehistoric if mobile device users are not able to easily navigate to all of the various pages on your site. Hire a web designer to optimize your site for mobile devices immediately if you have not done so already.

2. Create videos that introduce yourself and your staff.

You will find that many surgical practices have videos on their sites. People who are considering using your practice to get their plastic surgery procedure performed want to know who they are dealing with. Therefore, it would be a good idea for each surgeon on your staff to make a short video where they discuss their background. Where did they go to school to become a surgeon? How many years have they been performing plastic surgery? What type of procedures does each surgeon specialize in?

3. Make a video tour of your office.

People also want to see what a medical or dental office looks like before they make an appointment. They want to make sure the place looks clean, modern and uses the latest equipment. You need to remember that you are trying to get people to trust you when they have never met you. Taking potential patients on a video tour of your office and showing them some of the equipment you use will go a long way towards building the trust that every plastic surgeon needs to gain from his or her patients.

4. Have a presence on social media.

Like it or not, social media is a crucial tool that must be utilized in order to draw the most public attention to your website. You need to do more than have a Facebook and Twitter account. You need to actually use them on a regular basis. Interact with people to gain followers. Make regular posts that promote your plastic surgery practice. Tell people some of the procedures they can get.

5. Write a new blog post for your website on a weekly basis.

This may seem like a useless chore. However, it is imperative that you load up your site with as much original content as possible. People love to read informative blogs that educate them. Therefore, you should write blogs on topics that people might find interesting about the world of plastic surgery. You could also write blogs related to new advancements in plastic surgery procedures that you perform at your practice. You should solicit questions from people and periodically answer the best ones you receive.

Plastic Surgery SEO Strategies Drive Your Website to the
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At Solution21, our team of highly-skilled SEO experts can craft a customized SEO strategy to help you achieve your plastic surgery marketing goals, including increasing awareness of your unique brand, promoting the most profitable services, or attracting new patients. What’s your goal? We can help.

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Our skilled plastic surgery online marketing and SEO team has helped hundreds of medical professionals and surgeons improve online visibility. As SEO, when done right, is a field that is in a continual state of change, our team stays ahead of the curve in all new opportunities and changes, and your practice can reap the benefits. Connect with us at 949-336-7575 or through our online form for a FREE plastic surgery practice SEO consultation.