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Anatomy of a High-Converting Responsive Website Design
The anatomy of a high-converting responsive website design brings together all the best practices in website design, making your practice website highly functional and adjust beautifully to different screen sizes and resolutions. This accessibility is important because potential patients switch back and forth between different devices- smartphone, tablet, and laptop- when searching and browsing the Internet for dental and/or medical services. Better and consistent user experience contributes to higher conversions, improving engagement, and a better impression of your brand, practice, service or product. Approaches to creating a Custom Responsive Website Design and a Pre-Designed Responsive Website vary distinctly. Nevertheless, they share some features and functionalities that make responsive website design as a whole a success.
Accessible with all mobile devices and screen sizes
Having a responsive website design allows your website to be easily accessible from all mobile devices and screen sizes. Previously, businesses had to have a separate website specifically for viewing on mobile devices. A responsive website automatically formats according to device you are viewing it on.
Optimal viewing experience and easy navigation
Navigation around your website is made easy by having a menu that changes to fit your viewing format. The menu is collapsible on mobile devices, making it an optimal viewing experience.
Social Media Integration
Recent posts from all of your social media platforms are livestreamed on your website, increasing awareness of your content. Links to each network increases the probability of getting your content shared and increase your social following.
Compelling call-to-action buttons
CTA (Call-to-action) buttons are made to be highly visible, increasing your chances for converting potential patients. CTA’s are strategically placed in prominent areas across your website pages to increase the likelihood of being clicked.
24/7 easy-to-use website editor
Solution21 provides you with the ability to go into the design of your website and easily make the changes that you want. The interface is easy to understand and use, no coding is required on your end.
New patient lead capture forms
Forms to capture the information of your potential clients are easily visible on each platform, throughout your website.
Professional stock imagery
Solution21 makes use of high-definition, professional stock photography across your website. Having a responsive website design allows the pictures to be flexible, adapting to seamlessly fit on any device.
A large, aesthetically pleasing Google Map with your logo can be placed on your website to let potential patients know exactly where your practice is located. The map is interactive, allowing potential patients can zoom in view the surrounding areas of your practice.
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